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Times gave the reason behind the sudden increase that the

in Welcome to the Forum ! Wed Nov 15, 2017 9:09 am
by luqinyun123 • 754 Posts

International Business Times has conducted a research on Facebook Denver Broncos Hoodie , the world’s largest social networking platform. The study illuminated the researchers with facts that could help businesses grow multiple folds. According to the research the stock price of Facebook had risen over 30% in the last year. The research conducted by the International Business Times gave the reason behind the sudden increase that the growth or mobile ads. These advertisements and campaigns majorly contributed to the success of online advertisers. This article will help the businesses know that one of the best performing campaigns that capitulates lowest cost per acquisition is retargeting feature offered by Facebook.

Reasons why retargeting is the best way of acquiring customers are:

a) The first and foremost reason that Facebook retargeting must be a must is that all the businesses should consider Facebook as an entirely different platform. The platform must be employed to enlarge their reach to their audience mostly that are target customers or prospect customers. Many researchers believe that a business can improve its online presence by appearing in a newsfeed as it offers a better organic feel instead of making appearances in the sidebar. Thus one can say that Facebook retargeting can get the businesses to the right kind of audience and can help in conversions.

b) Through retargeting audience, Facebook offers the businesses to easily respond to the targeted or potential customers. When someone puts a comment on the advertisement, the business can try to interact with them. These comments can become a way of resolving queries on a certain product or service and even a way of promoting new line or services or products.

c) Through retargeting audience, the companies get a chance to improve their customer base. If the visitor likes an advertisement promoting a certain product there is a major chance that he may share the advertisement. This small step of sharing may enhance your reach to new prospects. New people or friends of the person sharing the ad may see the advertisement and the comments made. They may end up liking the ad or commenting on the advertisement. This viral promotion may end up in answering queries of new customers and thereby making new conversions.

d) Finally the cost per acquisition is pretty low or competitive. Now how can one say it is competitive without a competitor? The answer is that other sites such as Google offer comparatively higher cost per acquisition. Having said that, Facebook can be considered the best option amongst the lot in offering better reach and better customer base.


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